Revenue Analytics
Revenue Analytics gives you a complete view of your business performance. Track leads, bookings, revenue, and growth trends all in one place.
KPI Definitions
Understand the key metrics that drive your business growth:
| KPI | Definition | Importance |
|---|---|---|
| Leads | Total new leads captured | Measures top-of-funnel growth |
| Appointments | Total booked appointments | Shows booking demand |
| Conversion Rate | Percentage of leads that book | Indicates qualification and booking efficiency |
| Revenue | Total revenue generated | Primary business performance metric |
| Revenue per Customer | Average revenue per customer | Measures customer value |
| Show Rate | Percentage of appointments attended | Measures no-show problem |
| Repeat Rate | Percentage of customers who return | Indicates retention success |
| LTV | Customer Lifetime Value | Long-term revenue potential |
Example Dashboard Metrics
Your Revenue Analytics dashboard displays key metrics and trends:
Today's Revenue
$2,480
+26% vs yesterday
This Week
$14,200
+18% vs last week
This Month
$48,500
On track for $62K
Conversion Rate
68%
+5% this month
Revenue Trends
Track your revenue over time to identify patterns and growth opportunities:
- Daily revenue — See how much revenue you generate each day
- Weekly trends — Compare week-over-week performance
- Monthly growth — Track monthly revenue and growth rates
- Year-over-year — Compare current performance to previous periods
- Revenue by service — See which services generate the most revenue
Using Analytics to Improve
- Low conversion rate? Focus on improving lead qualification and reducing response time.
- Low show rate? Double your reminders and make rescheduling easy.
- Low repeat rate? Set up automated follow-up sequences and review requests.
- Good metrics? Identify what is working and double down on those channels.